The Apple Watch will start shipping in April to customers, according to Apple CEO Tim Cook, who revealed that month as the expected target launch date for the company on Apple’s Q1 2015 earnings call. The timeframe for launch was referred to as “early 2015″ when the Apple Watch was originally revealed in September of last year.

The Apple Watch release date has been the subject of much speculation given that its announcement, with recent reports pegging March as the month of its arrival. Cook’s choice to include some clearness to its real release timeline is uncharacteristic for Apple, which typically does not put a company launch date on unreleased items, but pre-announcing the hardware months ahead of time was a deviation from standard practice.

Setting a more certain timeline for the Apple Watch does set expectations, nevertheless, guaranteeing that nobody will certainly be amazed when the wearable does not appear in March as rumored. It will also be helpful for developers to time their software apps releases properly. Developers wishing to target the platform have actually up until now relied on making use of a virtual simulation of the wearable, and until now they don’t had any set due date to work towards, so a revealed April shipping target offers a clear objective to aim for.

Apple’s decision to pre-announce the Apple Watch was designed in part to get developers on board with the platform, so this helps them to set expectations. Its typical secrecy around product launches likewise isn’t needed in this case, given that the Watch was pre-announced in 2013 and expectations were already set for a general window.

“My expectations are very high on it. I’m using it every day, and love it, and I can’t live without it,” Cook stated on the call, discussing his own excitement for this wearable gadget. He also protected the April timeframe as within Apple’s defined “early 2014″ range in response to an analyst concern which implied Apple might have wanted to deliver it earlier.

The company broke its record (by a good amount) for iPhone sales. In the December quarter, Apple sold 74.5 million iPhones, the first period that Apple began selling its latest 6 and 6 Plus models. Compare that to the now modest-seeming 51 million iPhone sales when Apple released the iPhone 5S last year.

The money Apple actually ended making shattered analysts’ expectations. The company posted earnings of $18 billion on $74.6 billion of revenue.